Tuesday, June 12, 2012

What is the Value of Custom Framing?

Throughout the last 30 years, we've served a lot of customers. Reactions to our pricing run the gamut. Some don't bat an eye. But on occasion we cross paths with a customer who exclaims with innocent wonder, "Wow! That's expensive!" Rather than sweep this reaction under the rug, we'd like to address it. We hope to shed some light on the value of custom framing.

First, we like to remind those who question the cost of a custom framed piece that custom work always costs more than pre-fab. Think personal tailor vs. off-the-rack. Or a carpenter who custom builds your kitchen cabinets as opposed to buying them off the shelf at a home improvement store. Like our skilled counterparts in these other professions, we are not a factory. We are artisans. We carefully craft your selections by hand exactly to your specifications. That takes time. And special skill.

Still not convinced? Compare the value of a piece of custom framed art to...

A new handbag and a pair of matching shoes. (Your framed piece won’t go out of style)

Dinner with a bottle of wine and a movie afterwards can easily approach the cost of a custom framed piece. (The enjoyment of that evening won’t last as long as a framed memory on your wall)

How long do you think you'll enjoy your custom framed artwork? 10 years at least? Spread out the cost over that time, and that's only $20 a year - less than 6 cents a day for something that is going to please you every time you look at your wall.

As custom framers we are not selling bits of wood and a piece of glass. We are offering three decades of expertise and creativity. We pride ourselves in listening to your vision and  collaborating with you. Our aim is simple: To deliver a beautiful, unique, custom-framed memory.



Excerpted from Decor Magazine's “Wow. That’s Expensive!”

Wednesday, June 6, 2012

A Consumer Guide to Materials for Preservation Framing and the Display of Photographic Images

Created by Image Permanence Institute with support from Tru Vue


FORCES OF PHOTO DECAY

Decay on Display
Most people think that light causes most of the damage to photos on display, but there are other forces that contribute to the decay of photographs, including heat, pollution, moisture, and even the framing materials themselves. Below are descriptions of each of these, but we will start by discussing exactly how light harms photographs.



Light Fading
The rate at which photographs are damaged on display and the type of damage that appears are determined by two properties of light: quality and quantity. Light quality doesn't refer to how well the bulb was manufactured or how long it will last before burning out, but to the type of light: tungsten, fluorescent, or sunlight. Quantity of light refers to its intensity, that is, how bright the bulb is. The light from a child's nightlight is similar in quality to that from a hundred-watt lamp bulb, but the quantity of light emitted by the nightlight is far less.

The quality of light is often correlated with the color of light. Most people know that tungsten light tends to be yellow and that fluorescent light is fairly white (although older bulbs often made things look green). Sunlight varies in color throughout the day and with different types of weather. Sunsets are marked by their glowing orange, while an overcast day can look dark grey-blue. The color of light affects both the way in which photos on display change and the speed with which they change. Blue light is higher in energy than green, yellow, or red light, and the higher the light energy, the more likely it is to damage photos. Right next to blue light in the spectrum (see Fig. 7) is ultraviolet (UV), which can be the most damaging of all. The term UV light is really a misnomer. The word light applies only to the energy that we can actually see, and UV is invisible to humans (although some animal species can see in this range).

It is more appropriate to refer to UV energy. Next to red in the spectrum is infrared energy.


Damage by UV Energy

Each type of light (tungsten, fluorescent, or sunlight) contains different amounts of UV energy. Sunlight contains the highest UV levels and is the most damaging, followed by fluorescent. Tungsten carries very little UV energy.

UV energy can damage photos by fading the image as well as yellowing and/or embrittling the paper. One of the ways it fades photos is by breaking the internal chemical bonds of the color molecules that form the image. This causes the molecules to become colorless and invisible to our eyes. The more this happens, the more the image faces. This process is called photolysis.


Another way that UV energy fades photos is by photo-oxidation. UV energy excites the color molecules, making them more sensitive to oxidation (the same process that causes iron to rust). This is a two-step process (excitation-oxidation) that won't take place without both UV energy and an oxidizing agent. Unfortunately, our air is full of oxidizing agents, most notably ozone. Both photolysis and photo-oxidation can cause photographic prints to yellow or become brittle over time (see Fig. 8).

Tungsten lighting emits fairly low levels of UV. Because of this, many people mistakenly believe that, since they light their homes with tungsten bulbs, they don't have to buy UV-blocking glazing for their frames. However, research by a major manufacturer of photographic prints has shown that the dominant type of light in homes is still sunlight through window glass.(1) This means that the photos we display are actually being subjected to the harshest of type of light and therefore really do need protection.

Damage by Visible Light

Visible light (non-UV) can also be damaging to photos. Visible light usually isn't strong enough to cause photolysis, but it can still cause some photo-oxidation. So, while it is very important to reduce a photo's exposure to UV energy, that won't prevent all fading. We can reduce damage by visible light by reducing the quantity of light, and we can do this by placing our framed photos in low-light areas or by moving photos and light sources further away from each other. Because our framed photos must be exposed to some visible light if we want to see them, it is all the more important to reduce any damage from UV energy or poor-quality framing materials.
Damage by Infrared Energy

Like UV energy, infrared energy exists in varying amounts in each type of light. Tungsten and sunlight have more infrared than fluorescent. As mentioned, infrared energy can heat framed photos. This can dry out the photograph, causing it to warp or shrink and pull at its mounting points. Heat also accelerates other types of decay. It sometimes takes longer to notice damage caused by heat than to see damage caused by UV or visible light, but the damage is always occurring, even when UV-protective glass is used. Again, keeping framed photos in naturally low-light-level areas in the home will reduce the amount of damage over time. If tungsten light is aimed directly at a photo, feel the glazing for warmth. If it feels hotter than other areas of the room then lower the light levels or move the photo and the light source further apart.
Dark Fading
While light fading is easy to describe, dark fading is more complicated. Dark fading is the damage that occurs when photos are stored in the dark, as in boxes or photo albums. Where it gets confusing is that dark fading also occurs in the light, simultaneous to light fading, so it's always happening to our framed photos too. Dark fading is not caused by the dark; it is the sum of the damage caused by forces that do not need light, and those forces continue whether the lights are on or off. The forces behind dark fading are heat, pollution, and humidity.


The heat that damages photos is not the kind of heat we associate with an oven or even a very hot day. Room temperature for us is hot for a photo. Most photos last longer when stored in cool or even cold storage spaces. Since we prefer our living conditions to be around 70 to 75 degrees, the lives of our photos are forcibly shortened. There's really not much we can do to prevent this for our photos on display. The one thing we can do is make sure that the lighting we use to illuminate our pictures does not also heat them up.

Pollution in the air can come from outside the home in the forms of ozone, oxides of nitrogen, and other gases that are the products of our industrial society, but pollution can also come from sources inside the home, such as household cleaners, electronic equipment, and curing paint and adhesives. Don't clean your frames with chemicals, and always let a freshly painted room cure for at least two weeks before rehanging your pictures. Pollution was the cause of the image fading shown in Fig. 9.


Damage by moisture comes in many forms. In the case of framed images, one of the most common and the most destructive is blocking, which is the adhesion of a smooth surface - in this case the glazing - to the surface of a photo. In high humidity the top layer of many photos can soften and become like glue, bonding the photograph and the glazing together. It is often impossible to remove a blocked photo without destroying it (see Fig. 10). This is why it is so important to use a window mat or frame spacers to prevent direct contact between photograph and glazing.


High humidity can also result in mold growth that damages the image (Fig. 11). Mold is also a health hazard. If mold growth is not too severe, a professional conservator can remove it. The dyes used in some modern digital photos have a tendency to bleed at high humidity. Details in the image will blur, making the photo look out of focus (Fig. 12); the colors can shift as well.
Damage from Poor-Quality Framing Materials
The materials used to frame a photograph can also cause damage, if they are of poor quality. Usually, the worst culprits inside the frame are the paper materials that make up the mat board, the window mat, the filler board, or the backing paper. These can fade, mar, or yellow the photo.(2) Wood frames and some adhesives can also cause damage.


The reactions caused by these materials, like those we see from air pollution, are often oxidation reactions that result in image facing. In a black-and-white image the faded silver can migrate to the surface of the print and be converted back into metallic silver by other pollutants (either from the framing materials or the air), forming a mirror-like sheen on the print's surface. In the case of the photo on the left (Fig. 13), a poor-quality mat covered the outside edges of the print and caused the silver mirroring. The oval shape in the center of the print is where the mat did not cover the print. Often this form of damage is caused by papers that contain lignin. Lignin is a natural substance in wood that, if not removed during pulping, can be very hazardous to photos. Not only can it cause fading or mirroring like the example shown here, but it can also cause severe yellowing of photos.

It is not always the image that is damaged; sometimes it is the paper support. Acidic mat boards, filler boards, and frames can "burn" paper, causing it to turn brown and become brittle (Fig. 14). A photograph with this type of damage must be handled very carefully to void breakage. All of these problems can be prevented by selecting good-quality framing materials to begin with.
Self-Destructive Photographs
Some photographic materials themselves can give off harmful chemical gases that turn around and cause further damage to the photo. This is called autocatalysis, because the photo catalyzes its own decay. Any photo printed on a poor-quality paper or unstable plastic can deteriorate and release chemicals that then accelerate decay.
Confounding Combinations

Not only to the different forces of decay described so far occur independently, they also exacerbate each other and make the damage even worse. The framed photograph and detail in Fig. 15 show what has often been called the "picture-frame effect." This black-and-white photo was framed and displayed on a wall in an office. UV energy entered the frame and reacted with one of the layers of the photo creating a pollutant that then faded the image. The faded silver was then converted into an orange substance in the dark areas of the print by yet another pollutant that came from either the photo itself or the framing materials. In order to occur, the effect needed UV energy, an unstable print, the pollutants, and the closed environment of the frame. Removal of any one of those factors could have prevented the damage we see.

Thus an important point to remember regarding the ways in which photos are harmed when framed and on display is that the damage to the photograph isn't always caused by light or UV energy. Damage can also be due to the framing materials, moisture in the air, pollutants from a variety of sources, and sometimes all of the above.

Tuesday, May 22, 2012

5 New Ideas for Wall Installs

You spend a lot of time choosing artwork for your walls. But how much time do you spend thinking about how to hang it? There are many options out there, and if you take the time to expressly arrange your wall decor, it will reflect your style even better.

A grid pattern gives a series of small pieces a bigger impact.
Photo credit: House of Turquoise 




Think horizontal.
Photo credit: Design Sponge
A different take on a grid.

Arrange your artwork in a clock pattern.
To add interest, mix in other items such as plates or baskets.  
Photo credit: Thing That Inspire
Free form can be a great way to go.
Photo credit: Solid Frog

Tuesday, May 15, 2012

The Michaels Myth: Deceptive Advertising

Throughout our 30 years in business, we've heard tell of Michaels custom framing department's misleading practices. Specifically, it was the 50% off coupon that our customers would mention - that even with the coupon, Michaels' prices were still higher than our regular prices. It always left us scratching our heads. Now the courts have recognized the craft giant's underhanded advertising practices, and the big mystery finally all makes sense....

From the New York State Attorney General website:

ROCHESTER – As students and teachers returned to school this month, Attorney General Eric T. Schneiderman today announced that retail chain Michaels Stores, Inc. has agreed to enter a $1.8 million settlement for engaging in deceptive advertising practices by misleading consumers into thinking they were receiving steep discounts over a two year period. As part of the settlement, the company will change its advertising practices and contribute $1 million in art and craft supplies to public schools throughout New York State, in addition to $800,000 in civil penalties.

"For years, Michaels duped consumers into thinking they were receiving huge discounts, when in fact, they were simply paying the regular store price," said Attorney General Schneiderman. "Through deceptive advertising practices, this company violated the law and took advantage of hardworking consumers trying to save money.  In addition to the civil penalties, the company is paying for their actions by providing $1 million in school supplies for hundreds of school districts statewide."

Michaels Stores, Inc. describes itself as a specialty retailer of arts, crafts, scrapbooking and custom framing.  Its 48 stores throughout New York State are frequented by parents, students and teachers to purchase school supplies.

As a result of the Attorney General’s settlement, Michaels will be required to give back to the public schools in communities which their stores are located. Today’s action will benefit as many as 724 school districts throughout the state. The schools are set to receive $1 million in gift cards to purchase supplies.

The investigation began in 2009 when the Attorney General’s office began tracking the 50 percent off marketing materials where Michaels advertised its “Custom Framing” as a sale product for at least 104 consecutive weeks.  The law prohibits sales that are never ending. Investigators throughout the state collected newspaper flyers, online flyers, in-store banners and signs advertising the custom framing. Michaels advertised in at least one of these forms every day for two years. The ads stated that custom framing was either at least 50 percent off or a certain dollar amount off. 
Michaels has agreed to settle the investigation by paying civil penalties of $800,000 in addition to the $1 million to New York’s public schools for violating General Business Law (350-D) for False Advertising.

The case was handled by Assistant Attorney General Benjamin Bruce under the direction of Assistant Attorney General In-Charge of the Rochester office, Debra Martin and Executive Deputy Attorney General for Regional Affairs, Martin J. Mack.

Tuesday, May 8, 2012

Fabulous Framin' Finds

We're inspired by unique artwork. This week we thought we'd feature a few interesting ideas we've seen floating out there lately.

Truly one-of-a-kind. Fingerprint Art!
Create your own series by cutting a large piece of art
into sections and framing it. Drama? Bingo.
Photo Credit: One Kings Lane
Each anniversary, hold the picture from the year before.

Tuesday, April 24, 2012

Framin' Tips Roundup

Each week we offer a few "Framin' Tips" to help you make the most of your custom framed art. Here are a few highlights from our dose of weekly wisdom....
Everything in custom framing is by design. That goes for the look as well as the structure, the glass, and even the hanging hardware on the back of your piece. Today we want to talk about the 6 things that go into preserving your art and making it look downright dynamite!

TIP #1 
Maybe we're stating the obvious when we say that custom framing should make your art look good. Part of that responsibility lies with you because beauty is in the eye of the beholder. If you're going to have a piece hanging on your wall, you should like the way it looks. But sometimes it takes an experienced eye to help guide decisions. We're here to help ensure the framing draws your eye to the art but doesn't overpower it.


TIP #2 
Framing goes beyond aesthetics and offers the bet protection a piece of art can get. The value of art can come in different forms--it can have sentimental value or it can be an investment. Either way, preservation is important! If you find a piece important enough to frame, you'll want to make sure it's truly protected. The only way to ensure that it's properly protected is to use a professional custom framer.

TIP #3
Mats are important because separate glass from the art's surface, preventing the glass from fusing to the art. Beyond that, they also offer visual appeal and help draw the eye to the art. Remember that narrow mats are generally more of a distraction than an enhancement. Wide mats offer a more sophisticated effect. Choosing a color depends upon the art itself and your personal preferences, but there is always a way to incorporate your tastes and stay true to the art.

TIP #4
Mounting your art is a way to flatten it and rid the art of those unsightly waves that humidity can cause. Dry mounting is a fine choice for photos and other non-porous paper artworks which don't have significant value. But for more valuable works, we will recommend that you do not mount it, but rather hinge it. You will not be able to do away with the waving effect, but you will preserve the value of your art.

TIP #5
Glass protects your art from dust, fingerprints, and spatters. But your choices go beyond that. All glass is not created equal.

  • Clear picture framing glass the least expensive option and works well for many  purposes. 
  • Non-glare glass will do away with the reflection of light on your image. However, it will also slightly blur the art when viewed from side angles, and this effect is intensified the more mats you add.
  • UV glass is available as well and is recommended for any art that's important to you. It filters out more than 95% of harmful UV light, which will cause your artwork to fade over time. (UV rays are in all light, but very strong in sunlight and fluorescent light.)

TIP #6
We provide complimentary hanging hardware, including a sawtooth or wire on the back of your piece, as well as a hook for your wall. Exactly what we offer depends on your artwork. Sawtooth hangers are appropriate for small frames, but are inadequate for frames larger than 8" x 10". Generally, wire works best for frames up to a weight of 30 lbs.For frames over 30 lbs., we use separate hangers on each side of the frame back, and no wire. If a wire is used on a heavy frame, the sides pull toward the center, and corner joints are strained; also, top and bottom rails of the frame tend to bow.

Tuesday, April 17, 2012

Collage Corner

A collage tells a story. We often frame collages, from the classic wedding or baby announcement to a graduation piece to a collection of unusual items like wine corks. There's a lot that goes into the making of a good collage. The framing is just one piece of the puzzle. The layout is crucial! Content can dictate or visual balance can rule. It's up to you to decide how you want your story to be told....

One of our past jobs.
Wedding garb complete with a vintage photo of the happy couple.
Image from The Framer's Workshop

One of our happy customers shows off his Iron Man collage.
Another fun one from our shop...
Bless You Boys! What a season it was!
Graduation collage from our shop.

Friday, April 13, 2012

Untraditional Art

Art is in the eye of the beholder. But sometimes art can come from unexpected places. What will be your go-to "art" the next time you're looking to adorn your walls?

Vintage scarves as art.
Source: skonahem

Ahhh.... Framed album covers.
Source: House to Home
For the sewing enthusiast, cleverly displayed spools of thread!
Source: Grapheteria Custom Framg

Favorite book covers make great art for any spot - especially a child's room.
Source: Better Homes & Gardens
Wallpaper can be truly fabulous.
Source: Lauren Conrad
Flashcards make a graphic splash.
Source: Pottery Barn Kids

Framed handkerchiefs can make the perfect display.
Have any passed down from the last generation?
Frame them for a truly personal touch.
Source: The Traveling Cabinet

Friday, March 16, 2012

Lovely Leaning

Art doesn't always require hanging. Sometimes leaning it in a strategic place is the best option. Here are a few examples to get you started....

Source: Desire to Inspire
Source: Two Ellie
Source: Desire to Inspire
Source: Sorakeem

Friday, March 9, 2012

Wonderful Walls

We've seen some great new ways to hang art - some ideas that are downright different. In our tireless effort to cyber-inspire, this week we're bringing you a small selection of our "outside the box" collection of Wall Installs....


Source: Out Came the Sun
Source: Sparkling Gances



Source: Things That Inspire
Source: Amanda J
Source: Design Darling
Source: Solid Frog

Friday, March 2, 2012

Say 'I Do' to Framing

Framing your wedding portrait is a highly personal and important milestone to preserve. We've come across several innovative ideas lately that have made us stand up and take notice. Wedding season is just around the corner, so these ideas come at the perfect time...

Before your wedding photo shoot, come see us to choose the frame you'll be using to frame your portrait. We'll build a prop for you to use, and then we'll frame the final photo in that very same frame.


Photo courtesy of Meliisa Hume Photography.


Let us provide frames of your choosing to deck out your wedding guest photo booth. This interactive family photo wall features snapshots of family members. Guests can pose in empty frames, becoming part of the family history.

Photo courtesy of Bride.net

And last, but certainly not least, choose several frames from our stock to use as props for your bridal party photo session.


Photo courtesy of Forget Me Knot Weddings

Friday, February 24, 2012

Follow Us on Pinterest

We've all heard the buzz about Pinterest. The virtual pinboard is the cyber-place-to-be! We're always pinning new ideas to help inspire you. If you haven't already, follow us at pinterest.com/nolaframing! And if you haven't received an invitation to join Pinterest, email us. We'll be glad to send you one.



Follow Me on Pinterest

Friday, February 17, 2012

Headboard Frames

Think custom framing is just for art? Think again! Here's a clever way of customizing your personal retreat in a way you might not have thought of. Create a headboard that's just your style.


Gorgeous headboard that can incorporate the fabric of your choosing.
Courtesy of Sunset Magazine
Here's a different take on the same idea.
Notice the use of several frames
to create the correctly sized headboard.
Courtesy of Better Homes & Gardens
Just a change of fabric can totally change the look of your room.
Courtesy of Fab Rehab Creations

Love the placement and the unobtrusive art.
Courtesy of The Painted Hive


Love how this "headboard" follows the roof line.
It draws your eye to the most interesting architectural feature of the room.


The grid effect gives this headboard a graphic structure
that really helps to anchor the bed.